Fronetics’ social media training offers basic instructions on how you can help your company get invited, show up, and make a good impression with customers online.

What if you were told that a number of potential customers all visit the same place to chat and get to know businesses like yours before they choose to buy from them? Would you feel there was a strong reason for your business to have a presence there?

The answer is definitively, “Yes, absolutely!” Yet, some businesses are not establishing a social media presence — today’s ultimate social meeting establishment — which puts them in position of severe disadvantage.

Though you may be hesitant to participate, the various social media platforms are the place to meet, greet, and establish trusting relationships with your potential customers before they commit to a purchase. So, either show up, grab a drink, and chat, or surrender opportunities to your competition, who, by the way, is already “liked” by the masses.

How to Make an Entrance at the Social Media Party

Feeling a bit lost as to how to navigate social media? Don’t simply resign yourself to being the wallflower at this gathering. Make an entrance and get noticed!

Fronetics Strategic Advisors has created a social media training, specifically designed for business owners (B2B and B2C), marketers, and employees who are seeking a better grasp on social technologies. Consider it Social Media for Businesses 101: The training offers step-by-step instructions on using your individual social media presence to help boost your company’s social footprint.

No need to be shy. You know more, and can have a bigger impact, than you think. To be sure, the B2B sales process has evolved, but the basics remain: create conversation; educate the consumer; establish trust; and, eventually, generate a sales lead. But now you and your business can conduct this courting via digital platforms.

In this training, learn how social media is an opportunity for building brand awareness and allowing potential customers to get to know your business. See how you can make an impact on your company’s growth through Facebook, Twitter, and LinkedIn. And get a grasp on the fundamentals — as basic as how to “like” or “follow” your company — so that you feel more comfortable using social media in a professional context.

Social media is limitless opportunity for engagement and branding for your company.  Participating across multiple platforms is an ideal way to expand brand awareness and establish your company as a thought leader in its industry. Don’t miss out on the party! Download Fronetics’ Social Media Training below so you can participate in the conversation happening online.

Related posts:

• White Paper: Social Media and the Logistics and Supply Chain Industries
• Don’t Rush Your Relationship with Content Marketing
• Social Media Facts for B2B Companies
• Need Leads? Try Social Prospecting

Fronetics Strategic Advisors welcomes your questions about social media, and can advise you on how to best leverage it to your company’s greatest advantage. Contact us for a free social media assessment.