You can help your company grow by using social media. Here’s how.

If your business is not utilizing the marketing power of social media, then you are at a severe disadvantage. In this digitally focused world, the fundamentals of marketing have evolved. Everyone, from business to consumer, is online, and you need a solid grasp on social media in order to position your company for growth.

Fronetics Strategic Advisors developed a training on social media, specifically designed for business owners, marketers, and employees who are seeking to expand their social media horizons. The training explains what social media can do for your business and describes the basics of each platform. What do each of these platforms do? What are the benefits of each? How can LinkedIn help your business?

Consider it Social Media for Business 101. Here is a sneak peek:

Why is being on social media so important?

Social media offers an opportunity to build brand awareness and establish your company as a leader within the industry. It is one way that potential customers or clients get to know you and see examples of your business knowledge. Dialogue about your business engages the public, makes them feel a connection to the business, and, if you do it correctly, builds a level of trust between your audience and your company.

What, exactly, can I do with it?

• Engage with/share your company’s content across your social networks
• Invite others within the industry to “like” and “follow” your company on all social channels
• Engage in conversations online and share feedback
• Subscribe to your company’s blog
• Invite others within the industry to subscribe to the blog
• Forward relevant blog content as appropriate
• Optimize your social media profile

How do I begin?

On Twitter

From your Twitter homepage, search for your company using the search bar in the upper-right corner of the page. This will take you to the company’s Twitter feed. Start by “following” the company. After this, you’ll be able to interact by retweeting and favoriting tweets. Retweeting will display a post to your followers. You’ll have the option to add your own comment before the retweet.

On Facebook

From your Facebook homepage, search for your company using the search bar in the upper-left corner of the page. This will take you to the company’s Facebook page. From here, you can “like” your company by selecting the thumbs up “Like” button in the bottom-right corner of the cover photo. As you scroll down the page, you’ll find posts that have been shared by your company. You can “like” and/or “share” each individual post. When you share a post, it is displayed on your profile page and will show up in your friends’ news feeds.

On LinkedIn

From your LinkedIn homepage, search for your company using the search bar at the top of the page. This will take you to the company’s page. “Follow” your company to start receiving the company’s posts and updates in your news feed. From your newsfeed you can “like,” “share,” and “comment” on posts. Use Groups to help connect and engage with potential prospects and industry peers. Find LinkedIn groups by selecting “Groups” from the dropdown box under the main category “Interests.” Get recommendations and discover new LinkedIn groups by using the “Discover” feature. Join a group by requesting membership.

Social media is an opportunity for engagement. Participating across multiple platforms is an ideal way to build brand awareness and establish your company as a thought-leader in its industry. To learn more, download the Fronetics Social Media Training below.

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