A survey conducted by Fronetics Strategic Advisors found that companies within the logistics and supply chain industries are realizing benefits from social media.
When asked if their company realized benefits from social media 68 percent of respondents reported “yes.”
What benefits are companies realizing?
Increased engagement with customers (86 percent), increased market intelligence (80 percent), and increased business intelligence (73 percent) are the primary benefits reported by respondents. Other benefits include:
- Increased customer retention;
- Increased demand for products and services;
- Increased leads;
- Shortened sales cycles.
To learn more about the use, motivations, benefits, and challenges of social media and the logistics and supply chain industries, download our report: Social media and the logistics and supply chain industries.
