Here are 15 social video marketing statistics that every supply chain marketer should be aware of in 2019.

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Highlights:

• 87% of business use video as a marketing tool.
• 83% of marketers report that video gives them a good ROI.
• Social video marketing trends to be on the lookout for: live video and 1:1 personalized video.

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If you believe everything you read, you might think that social video marketing has taken a bit of a hit in the past year or so. Largely thanks to Facebook’s well-publicized inflation of video view metrics, companies are naturally wary of investing in video creation and promotion on the platform.

But Facebook’s transgressions shouldn’t undermine marketers’ confidence in the future of social video marketing. Both expert analysis and hard numbers support the notion that video isn’t going anywhere. As digital media expert Michael Humphrey puts it, “All the major upward trends still wrap around video.”

According to Lux Narayan, CEO of independent social analytics company Unmetric, audiences “are longing for more interactive experiences as well as long-form storytelling that only video can best achieve.”

Here are 15 social video marketing statistics we think supply chain marketers should be aware of.

15 social video marketing statistics for 2019

• 47% of internet users have watched brand advertising videos on social media within the past 3 months. (Toluna)
• Of the social media users who have watched branded videos in the past 3 months, 43% watched on Facebook, 38% on YouTube, 18% on Instagram, and 13% on Twitter. (Toluna)
• 87% of businesses now use video as a marketing tool, up from 63% in 2017. (Wyzowl)
• 55% of people consume videos thoroughly – the highest percentage of any content type. (HubSpot)
• 30% of users prefer video ads to text or still image ads, while 52% report having no preference. (Only 18% prefer text or still image ads). (Toluna)
• 83%of marketers say video gives them a good ROI, up from 78% in 2018. (Wyzowl)
• 52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
• 68%of people say they’d most prefer to learn about a new product or service by watching a short video, over text-based articles (15%), infographics (4%), presentations and pitches (4%), and ebooks and manuals (3%). (Wyzowl)
• 48% of social media users have sought more information about a product or service based on social video marketing. (Toluna)
• 33% of survey respondents answered yes to having bought a product or service from a brand solely based on social video marketing. (Toluna)
• 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. (Animoto)
• 82% of social media users prefer live video from a brand to social posts. (Impact)
• 81% of marketers say video has helped them generate leads, and 84% say video has helped them increase traffic to their website. (Wyzowl)
• 61% of marketers have made more marketing videos in house in 2018 than they did in 2017. (Animoto)
• 67% of users said they would like to see more social video marketing in the future over other types of ads. The remaining 33% are indifferent, not opposed. (Toluna)

The future of social video marketing

Suffice it to say, the numbers bear out the fact that video marketing, and particularly social video marketing, is a trend that’s here to stay. Live video is increasingly popular, and savvy brands are incorporating it into their strategies.

In addition to live video, given the growing ease of shooting video on smartphones, another big trend is likely to be 1:1 video. Marketers can nurture leads via personalized video messages, rather than phone calls or emails, using video to offer additional content, product support, or simply to foster a relationship.

The bottom line is that video offers up the kind of engaging storytelling that users today want. And social media is the ideal distribution platform for video, making social video marketing a winning strategy.

Related links:

• The Value of Video Marketing for the Supply Chain
• Video: SEO and Video Posts – What You Need to Know
• Video: Video Marketing and the Supply Chain