This year 68.5 percent of Americans plan on celebrating Halloween. To celebrate, Americans spend – a lot. Consumer spending for the day tops $7 billion.
During the week of Halloween 90 million pounds of chocolate will be purchased, and a total of $1.9 billion will be spent on candy alone. $2.1 billion will be spent on Halloween costumes (the most popular adult costume is a witch and the most popular costume for children is a princess), and consumers will spend an average of $19.79 on Halloween decorations.
For the supply chain and logistics industry, Halloween is big business. Here’s Halloween supply chain by the numbers.
